Dettol wins big at SLIM Brand Excellence 2022

The SLIM Glocal Brand of the Year 2022 being presented by SLIM MD/CEO Sarath Senanayake to Dettol Brand Manager Lilani Rajapakse, accompanied by Reckitt Sri Lanka Marketing Manager Health Chathurika Fonseka and Head of Trade Marketing Tehan Samarasinghe

 The SLIM Product Brand of the Year 2022 being presented by SLIM President Nuwan Gamage to Dettol Brand Manager Lilani Rajapakse, accompanied by Reckitt Sri Lanka Marketing Manager Health Chathurika Fonseka and Head of Trade Marketing Tehan Samarasinghe

Reiterating the product excellence of the world’s foremost health and hygiene brand, Dettol was bestowed with two esteemed accolades by the Sri Lanka Institute of Marketing (SLIM) at the SLIM Brand Excellence Awards 2022, under the theme ‘Mettle of Resilience’.

Dettol’s efforts in maintaining and enhancing its product offering and consumer connections have been recognised with Dettol receiving a Gold award for Product Brand of the Year, and Bronze award for Glocal Brand of the Year.

Dettol Brand Manager Lilani Rajapakse said: “The past few years has proved to be a challenging for all of us, however Dettol has always put our customers first and it is a true testament to the efforts of our commitment and vision to be recognised with two very commendable achievements. Our collective vision is to ensure we continue and nurture Dettol’s product offerings while staying true consumers, needs and expectations.”

As one of the most highly sought-after annual events for the professional marketing fraternity, the SLIM Brand Excellence Awards recognise top brands with five main awards and 10 special awards, every year.

For the purpose of these awards, multiple aspects of brand building are evaluated under the headings of Brand Intent, Brand Content, Brand Process and Brand Performance, assessing not just the commercial success of brands but their fulfilment of promises to consumers. The SLIM Brand Excellence Awards are considered the ultimate recognition of the courage, dedication and perseverance marketers have demonstrated in making their brands champions.