Clogard joins global elite in Kotler’s upcoming marketing publication

Wednesday, 2 July 2025 00:06 - - {{hitsCtrl.values.hits}}

From left: Clogard Senior Brand Manager Chathumini Karunatilleke, Hemas Consumer Brands Director – Marketing Shiyan Jayaweera, Managing Director Sabrina Esufally, and Kotler Impact in Sri Lanka National Representative Denzil Perera, at the signing of the MoU between Hemas Consumer Brands and Kotler Impact Inc.

Hemas Consumer Brands has announced that Clogard, a leading and trusted oral care brand in Sri Lanka, will be featured in the Sri Lanka and Maldives Edition of ‘Essentials in Modern Marketing’ by Kotler Impact Inc. This recognition underscores the strength and innovative nature of Hemas, and its dedication to uplifting Sri Lankan lives through purposeful brands.

A Memorandum of Understanding (MoU) was signed between Hemas Consumer Brands and Kotler Impact Inc. in June 2025, at the Hemas Consumer Brands Head Office in Colombo, Sri Lanka. The agreement marks Hemas Consumer Brands’ entry into a prestigious international platform and celebrates the local success story in a publication curated by the globally reputed ‘father of modern marketing’, Professor Philip Kotler.

Hemas Consumer Brands Managing Director Sabrina Esufally said, “Clogard’s inclusion in this edition reflects what is possible when local insight, deep consumer connection, and innovation come together. We are very proud to represent Sri Lanka on this global stage and share a brand story that is truly and uniquely ours.”

Clogard will be highlighted in the oral care category, under the FMCG sector in the upcoming publication. As a third of Sri Lanka’s population using the brand, Clogard is both the second-largest oral care brand in the country, and the largest of local origin. The featured case study will explore the brands rise to prominence among discerning consumers, through a balanced articulation of Points of Parity (POPs) and Points of Difference (PODs). It will highlight Clogard’s unique approach, deep market understanding and bold innovations that have reshaped the oral care category in the country.

This recognition solidifies Hemas Consumer Brands’ position as a powerhouse in Sri Lanka’s FMCG landscape. Despite intense competition from multinationals, the brand has consistently been a forerunner across multiple categories via a portfolio of trusted brands designed for Sri Lankan families. The inclusion of the company’s story in “Essentials of Modern Marketing”, is a reflection in Hemas’ belief in building brands with purpose and value.

Kotler Impact in Sri Lanka National Representative Denzil Perera stated, “Clogard represents a compelling case of how local brands can successfully compete with global giants through authenticity, relevance, and strategic clarity. We are thrilled to be able bring this story to a global audience through this landmark edition.”

Hemas Consumer Brands is proud to be featured in this landmark publication, which seeks to provide localised marketing insights and become a resource for professionals, students and businesses alike. The collaboration with Kotler Impact Inc. not only showcases the strength of Clogard as a brand, but the impact of local innovation, dedication and trust built over time.

Hemas Consumer Brands remains steadfast in its commitment to enrich everyday life by creating high-quality, accessible and relevant solutions that Sri Lankans can trust both today and in the future.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.