CH17 urges switch of loyalty programs to QR; introduces software to support engagement

Thursday, 18 September 2025 02:53 -     - {{hitsCtrl.values.hits}}

QR code technology is rapidly shaping Sri Lanka’s digital landscape, revolutionising the way people connect with services, experiences, and businesses. At the forefront of this transformation stands CH17 Loyalty, the pioneer in introducing QR-based software solutions for Loyalty Management Systems (LMS), a breakthrough that continues to redefine how organisations engage with customers.

Over the years, QR technology has moved far beyond its original use in payments. Today, it has become the backbone of new-age digital convenience from accessing lifestyle experiences to enhancing retail transactions. CH17 anticipated this shift early on and built its LMS platform with QR at its core, empowering retailers, corporates, and service sector brands to connect with their customers in real time.

With CH17’s QR-based Loyalty Management solutions, businesses are able to: Launch tactical campaigns at short notice with reduced budgets and maximum reach, segment audiences by demography, firmography, or lifestyle groups; authenticate transactions instantly, minimising fraud and misuse, track campaign effectiveness through real-time analytics and reporting, and reward loyalty seamlessly, building trust and stronger brand associations.

CH17 Founder and CEO Jumar Preena said: “We identified early that QR codes were not just about replacing plastic cards. They are about creating digital trust and operational efficiency. Our QR-based LMS gives brands the ability to plan, execute, and measure promotions with precision and innovation that is now influencing many other industries as well. It’s about taking Sri Lanka’s digital ecosystem to the next level.”

As QR adoption accelerates across entertainment, lifestyle, and commerce, CH17 remains the benchmark for innovation in loyalty and rewards. By combining deep customer insights with advanced technology, CH17 ensures that every campaign delivers value to businesses and convenience to customers.

In doing so, CH17 said it continues to position Sri Lanka as a regional trailblazer in digital engagement, reinforcing its role as the trusted partner for businesses seeking smarter, faster, and more impactful loyalty solutions.

 

COMMENTS