CBL Foods, Roar AdX and Ogilvy unveil Meta advertising impact through brand lift study

Monday, 15 September 2025 02:05 - - {{hitsCtrl.values.hits}}

The CBL Foods team, together with Roar AdX and Ogilvy Digital representatives

CBL Foods in partnership with Roar AdX and Ogilvy Digital, recently presented the findings of a brand lift study conducted on the launch campaign for Roccoa, its newest product innovation.

The exclusive event, attended by CBL’s marketing leadership, Roar AdX’s Meta-certified consultants, and the team from Ogilvy Digital, showcased how the campaign not only drove awareness but also strengthened brand perception and purchase intent in measurable ways.

Brand lift studies is a proven method offered on Meta platforms to provide advertisers with a clear, data-backed view of how campaigns influence consumer attitudes. The CBL-Roar AdX collaboration marks a significant application of such a study in Sri Lanka’s FMCG sector, setting a benchmark for accountability and precision in digital marketing.

CBL Foods General Manager – Marketing Niluksha Bastiansz said, “CBL has always been committed to innovation, not just in our products but in how we engage consumers. The Roccoa brand lift study gave us real-time insights that will shape how we invest and scale future campaigns.”

Roar AdX, the leading Meta managed advertising partner in Sri Lanka, stressed the strategic advantage for brands: “As competition intensifies, relying on vanity metrics is no longer enough. Studies like these help brands link digital spends directly to business outcomes,” noted Roar Global Chief Marketing Officer Umair Wolid.

The Roccoa study reinforces the value of linking creativity with measurable outcomes. As brands look to optimise their investments in a competitive market, brand lift studies provide a reliable framework to evaluate performance and guide future strategy. For businesses committed to sustainable growth, such evidence-based approaches are set to become an essential part of modern marketing.