From left: Head of Human Resources Naveen De Silva, Executive Director Operation Mohamed Imtizam Wahid, Managing Director/CEO Yakooth Naleem with the FMCG Asia award, Executive Director Riyal Yakoob, Head of Sales and Marketing Kumerini Candappa and Brand Manager Ravin Madushanka
- Secures titles at FMCG Asia Awards in Singapore and SLIM Digital Awards
Bairaha Farms PLC has won two prestigious awards namely SLIM Digis 2.2 Campaign as well as Digitalisation Initiative of the Year at the FMCG Asia Awards 2022.
Bairaha Farms PLC was awarded with SLIM Digis 2.2 campaign for its pioneering initiative of braille book, done first time in Sri Lanka and this consists of chicken recipes written in braille to help visually impaired persons to prepare/cook their meals.
With the digitisation initiative, Bairaha has been able to offer superior browsing experience to shoppers through its revamped website. The users can access through any smart devices and enjoy the shopping experience with ease.
Presently, online delivery is available through our revamped website to customers within the western province.
The Managing Director Yakooth Naleem stated that being able to win these two awards in recognition of the services rendered covering the various segments of the consumers by following an inclusive strategy, gives great satisfaction to all at Bairaha.
He further stated that these awards that the company was able to achieve were because of the dedication and hard work of the Marketing Team of Bairaha Farms PLC.