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BOC Chairman Kavinda de Zoysa delivers the keynote address under the theme “Marketing Drives National Competence and Growth” at the World Marketing Forum 2025 |
Bank of Ceylon (BOC) has partnered with the World Marketing Forum 2025, organised by the Sri Lanka Institute of Marketing (SLIM), as its Official Banking Partner.
The prestigious global event, hosted for the first time in Sri Lanka, was held at the Mount Lavinia Hotel and brought together over 150 delegates from 40 countries, including distinguished representatives from the Asia Marketing Federation (AMF), Asia Small Business Federation (ASBF), and the World Marketing Forum (WMF).
BOC Chairman Kavinda de Zoysa in his keynote address under the theme “Marketing Drives National Competence and Growth,” emphasised the pivotal role of marketing in strengthening national economies, driving innovation, and enhancing competitiveness.
The forum created a valuable platform for sharing global best practices, fostering connectivity, and opening new opportunities for investors and professionals. It also provided critical insights and learning opportunities for the Small and Medium Enterprise (SME) and Medium, Small and Micro Enterprise (MSME) sectors, reinforcing Sri Lanka’s position as an emerging hub for marketing excellence and global collaboration.
