Sanga partners with Prima Stella

Thursday, 31 July 2014 00:00 -     - {{hitsCtrl.values.hits}}

Following a series of successful and innovative product developments, Prima Stella Instant Noodles relaunched its favourite chicken flavour along with a vegetable sachet, targeting the entire family and guaranteed to thrill the taste buds of all noodle lovers. The new product was recently revealed for the first time at a grand unveiling that took place at Hotel Taj Samudra, Colombo, to a large gathering of media, food lovers and the senior management of Prima.  The new Prima Stella range is endorsed by the world-famous cricketer Kumar Sangakkara, who joined hands with Prima Stella to take on the role of brand ambassador for the next three years. A world champion in the sporting arena and family man who is renowned for his trustworthiness that is loved by the whole country, Kumar reflects the brand’s own strengths and characteristics. “Similarly to how Kumar Sangakkara has proved himself to be one of the greatest batsmen in today’s cricket world with his high quality of batting, commitment and dedication, we will make sure that the new Prima Stella instant noodle also will meet the expectations of the consumer in a similar fashion,” said Shun Tien Shing General Manager Ceylon Agro Industries (Prima Group). “We will keep world class standards and quality to satisfy Prima Stella noodle lovers.” He added that the new product was introduced to the market after two years of robust product development, spending time and energy to ensure a great tasting chicken flavour noodle with a vegetable sachet that is nutritious for the entire family. “Just as much as we believe that our partnership with Kumar will be a long and fruitful one for Prima Stella, we are confident that we will also win a loyal set of consumers, considering the quality of the product,” stressed Sajith Gunarathne, Senior Marketing and Senior Business Manager, Ceylon Agro Industries (Prima Group).