Wednesday, 1 January 2014 00:00
In appreciation of the untiring efforts of the Multilac’s sales heroes and retail heroes, Multilac, the innovator launched ‘Multilac Abhimanaya’.
It is the 1st time in Sri Lanka and in the industry that a corporate giant has launched a program of this nature where it connects the two ends tightly; the seller and the buyer meets to speak out there success stories with Multilac paints.
Multilac Abhimanaya is a live radio program, which features success stories of the Multilac sales heroes and agents who have been the vanguard driving Multilac’s sales network to greater heights.
The program is broadcast through Lakahanda Radio on fm 93.7, for a duration of half an hour at 11.30 am on every first and third Saturday of the month. The first episode of the program was aired on December 30, 2013.
“Multilac Abhimanaya” is a unique program. Through this program we hope to bring out the skills, talents and the energy of the sales force and retail agents of Multilac. No other paint manufacturing company has done this before as there have been super heroes but never have there been retail or sales heroes,” said Hashan Haputhanthri, Marketing Manager of Multilac.
Multilac Abhimanya, created by a concept of Hashan Haputhanthri whose aim was the imaginative use of creativity, complementing the vision of Mizver Makeen, Managing Director of Multilac which commends innovation, novelty and quality.
Through Multilac Abhimanaya, retail agents and the sales force of Multilac will be given the opportunity to narrate the stories of experiences and challenges they faced throughout their journeys as members of the Multilac sales network, while focusing on how they got associated with Multilac and the results they have had with the Multilac product sales.
The outline of the program is such that, 20 retailers and salespersons who achieve the highest revenues or revenue targets in terms of Multilac paint sales will be given the opportunity to participate in the program following a prior selection process. This will be carried out district-wise through Area Managers and Field Sales Managers of the Multilac task force.
The first set of Multilac retail heroes and sales heroes who were featured in Abhimanaya were selected from the Southern Province from which the highest sales revenue of Multilac was reported. “There is a very committed set of distributors in the Southern Province who have been working very closely with Multilac for years. That is the reason why we decided to select the first set of retail agents and salespersons from Southern Province in appreciation of their efforts,” Haputhanthri added.
The sales heroes of Multilac’s sales network include, Sales Representatives, Area Managers, Field Sales Managers who practice the imaginative use of marketing to carry its products to customers. The efforts of these people will be appreciated through Multilac Abhimanaya, giving them the opportunity to participate in a live radio program along with their favorite retail agent.