Emerald launches colourful 20/20 poster campaign for all Sri Lankans

Monday, 3 September 2012 12:10 - - {{hitsCtrl.values.hits}}

Emerald, the official formal wear provider to Sri Lanka Cricket, launched i t s latest campaign continuing in its commitment to add more vibrancy, colour and value to the National Cricket Team.

The local he roe s have been sported in a range of never before seen poster images, giving cricket fans across the country an opportunity to obtain a unique memento through Emerald as the T-20 world cup heats up for takeoff in Mid September.

Whilst driving new fashion trends and quality initiatives in the market, Emerald has been successful in changing the National Cricket Team’s formal outlook from standard to vibrant and trendy, dre s s i n g them i n stripes, checks and colour shirts for respective tours in the past.

The latest campaign offers a unique opportunity and benefit for cricketing fans across the country to obtain a series of classy and unique images of the National Team players. “Our main goal was to create an integrated poster campaign taking the cricketers out of their playing environment and project them in a different setting which the majority of Sri Lankans have not seen. I believe the concept came out better than expected. The key players clad in a range of Emerald shirts complimented with Epoch branded ties look extremely good in a corporate setting,” commented Rimaz Marzook, Market ing Manager for the Emerald group.

Marzook added: “The T-20 world cup kicking off in September will bring in the passion, excitement and vibrancy through the shorter form of the game. The Emerald poster campaign will definitely add value to this and give Sri Lankan fans a unique opportunity to obtain a limited edition poster souvenir.”

The posters would be available through selected Emerald dealer outlets islandwide. When purch a s i n g two Emerald branded shir t s, consumers would be eligible for one free poster.

Make sure to col - lect the entire poster series which includes four unique situations. Limited stocks are available at finer E m e r a l d d e a l e r s islandwide.

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