Danielle Kerkoven becomes Pond’s Face of CFW Resort Wear 2014

Wednesday, 5 November 2014 00:00 -     - {{hitsCtrl.values.hits}}

Danielle Kerkoven, a top Sri Lankan model was selected as the Pond’s Face of Colombo Fashion Week Resort Wear 2014, an iconic event in the island’s fashion calendar. International face care expert brand Pond’s partnered with one of Colombo’s most scintillating fashion extravaganzas, Colombo Fashion Week Resort wear 2014, and launched the search for the Pond’s Face at the event, from among a host of glamorous models on the ramp. Unilever, Sri Lanka Country Marketing Director Siddharth Banerjee handing over a trophy to winner of Pond’s Face of Colombo Fashion Week Resort Wear 2014 Danielle Kerkoven   “Pond’s is happy to partner with the Colombo Fashion Week which brings together the biggest and the best in the fashion and design industry and also mirrors Pond’s global philosophy of expertise and innovation thus, building on the commitment to delivering the best results for our consumers,” said Unilever Sri Lanka Country Marketing Director Siddharth Banerjee. Danielle Kerkoven is an accomplished model in her own right. A regular on the Sri Lankan and Indian fashion ramps and a sought after model in the advertising industry, she has also represented Sri Lanka at several international beauty pageants, including being placed second at the International Best Female Model of the World Benidrom held in Spain in 2012 and securing sixth place at the Miss Grand International pageant in Bangkok last year. “I am very excited to be chosen as the Pond’s face for this event. Colombo Fashion Week Resortwear and Pond’s are to two iconic brands in their own rights, and to be associated with these high profile brands is a true honour,” she said. Pond’s the timeless, ageless beauty product which has over the years built up the leading position of being Asia’s No.1 brand, is backed by strong research and development, which has maintained the brand’s leading edge internationally. Unilever Skin Care Category Marketing Manager Sharmila Bandara said, “The partnership between Pond’s and Colombo Fashion Week Resort Wear 2014 aims to recognise and promote beauty in Sri Lanka. With an international range of products offering expert face care, we are pleased that Pond’s is partnering this event to build and promote Sri Lanka’s fashion industry.” This year marks the third edition of the CFS Resort Wear, which is now hailed as a benchmark in highlighting and bringing to the fore Sri Lankan talent and creativity in the resort wear arena.  As well as being a much looked forward to and respected industry event, it also serves to highlight the country’s budding reputation as an international fashion destination. Colombo Fashion Week Director Ajai Veer Singh said, “We are excited to forge a partnership with Pond’s, and to see two unique and high-profile brands such as CFW and Pond’s work together on this project. The initiative by Pond’s to endorse and recognise the Face of CFW serves as an important recognition of the models, who are a vital part of this project. I am also happy that Pond’s is supporting our vision of uplifting Sri Lanka’s fashion design industry.” An iconic brand synonymous with skin care for generations, Pond’s has cut across age groups and skin care requirements in Sri Lanka. The number one brand for face care in Asia, the Pond’s portfolio of expert products in Sri Lanka includes anti-ageing, skin lightening and facial cleansing products. In addition, each range within the portfolio offers diverse set of options, which include day creams, night creams, serums, eye treatments and facial foams. More information on Pond’s can be found by visiting Pond’s Sri Lanka Facebook page via https://www.facebook.com/PondsSriLanka.