Closeup Fashionista receives raving response from youth

Wednesday, 26 November 2014 00:00 - - {{hitsCtrl.values.hits}}

Closeup, Sri Lanka’s No.1 gel toothpaste recently concluded a novel consumer promotion that promised a shopping spree to 16 lucky winners to win upto Rs. 400,000 worth of clothes. Held in partnership with Sri Lanka’s biggest fashion retailer – NOLIMIT, Closeup Fashionista gave 16 lucky young girls and boys and their loved ones, the once in a lifetime opportunity to win clothes to the value of upto Rs. 25,000 in what can be called the shopping spree to beat all shopping sprees.

Commenting on the promotion, Jonathan Perera and his friend who were one of the winning pairs said that it was indeed an experience of a lifetime. “It was more than a shopping spree – it was an opportunity to enhance our lifestyle. We are so thankful to Closeup for making a dream come true,” they added. Kasun Hewagamage who along with his wife Shehani won the first round excitedly said he was so happy to have been able to win. “Buying clothes and accessories to the value of Rs. 25,000 is an opportunity of a lifetime for young people like us,” he added. The winners were not only thrilled to emerge as the shopping spree champions but to be given the opportunity to shop for things they have always wanted. “It was a moment of shopping we all loved – NOLIMIT is a store with trendy collections and Closeup enabled us to do the kind of shopping we love to do,” said winner Dananjaya Palangasinghe and his wife Gimhani. NOLIMIT Marketing Manager Raneez Sheriff commenting on the competition said that NOLIMIT was very happy to have partnered Closeup in this endeavour. “We also cater to the same audience of young men and women who are fashion conscious and embrace a fresh sense of life,” he said. ‘Closeup Fashionista’ was excellently received by the youth audiences and the engagement was very high, says Closeup Brand Manager Munazza Rafeek. “We are pleased to have entered into a partnership of this nature with NOLIMIT.” Closeup enables the youth to stay connected to freshness not only because of the 12 hours of fresh breath confidence that stays with you long after you brush, but also because of the fresh and innovative ideas the brand is closely associated with, as Closeup Fashionista has shown,” she concluded.