Avirate unveils Christmas collection 2015

Wednesday, 18 November 2015 00:00 - - {{hitsCtrl.values.hits}}

By Shannine Daniel

Avirate recently launched their collection for the festive season at their flagship store at Maitland Crescent, Colombo 3.

The collection includes an assortment of stylish and trendy blouses, shirts and dresses that were mostly present in deep shades of red, purple and black as well as skirts, trousers, shoes, lingerie, handbags and accessories. Since Avirate is an international high-street fashion label, which caters toward international standards in design and quality, limited stocks are available for the signature pieces present in this collection, thus giving customers the advantage of wearing unique designs during this season.

The collection mainly focuses on an array of elegant dresses that were ideal for the season. With regard to the price range, blouses and tops can be purchased between Rs. 3500 – 4000 while dresses range up to about Rs. 15,000. It also includes a range of accessories that contains classy handbags and purses, glamorous shoes, as well as colourful and vibrant jewellery that serves to complete any kind of outfit.

The launch took place at 3pm on 13 November and it gave customers the opportunity to enjoy fashion tips from the designers and free manicures, as well as browse through the collection.

Since its inception in June 2010, Avirate has succeeded in capturing the market with its unique branding that has appealed to women not only in Sri Lanka, but the world over and has established itself as an international fashion label, due to its focus on delivering innovative garments. Concentrating more on trends and styles, Aviratè unveils its holiday collections annually, placing itself on the international platform. These collections comprise a variety of items suitable for all times, be it special or casual occasions. Avirate plans to release their collection for the New Year towards the end of December. The brand’s manufacturing arm provides clothing to global brands including Calvin Klein, Ralph Lauren and Marks&Spencer.

Pix by Shehan Gunasekera

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