Airtel Lanka launches first-ever social media calendar

Thursday, 5 September 2013 00:00 -     - {{hitsCtrl.values.hits}}

In another revolutionary initiative, Bharti Airtel Lanka, a subsidiary of Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, now offers a unique engagement opportunity to be a part of Airtel’s day-to-day life. What better way to achieve such objectives than through a calendar which is an absolute necessity in today’s fast paced world?   Customers and the general public are invited to play a key role in the creation of the iconic Airtel calendar, one of the most modern and innovative corporate calendars in the market today. Through a media briefing, Airtel Lanka announced the initiation of Sri Lanka’s first ever social media calendar – which is designed to capture the talented creativity of Sri Lankans and feature in a corporate platform. Launched through a digital media campaign on various social media platforms, Airtel Lanka has now opened its doors to all budding photographers, creative digital artists and social media enthusiasts to send in their creative entries to a designated online platform – the Airtel Life Facebook page. 25 entries with the maximum number of likes will then qualify for the finals of which the best 12 will then be chosen for the calendar. Winners will not only be able to view their entries on the printed version of the Airtel annual calendar 2014 which of course is distributed to over 20 countries worldwide, selected candidates will also win valuable prizes courtesy Airtel Lanka. The competition, which clicked off on 30 August 2013, requires members of the public to submit their entries which capture the essence of Sri Lankan youth or any of Airtel’s values which are to be Alive, Inclusive and Respectful through the #ShareYourWorld tab on the Airtel Life Facebook page. Participants can access the Airtel Life Facebook page by liking the page. Submissions can take the form of photographs, memes, memorable status updates, instagrams and other graphics or text which reflects Airtel Lanka’s pledge towards creating a tech savvy community. The graphics can be captured on a camera, camera phone or a tablet or be created through any smart phone device that could facilitate it being uploaded to the internet. Commenting on this latest innovation Bharti Airtel Lanka Chief Executive Officer/Managing Director Suren Goonewardene said: “Airtel believes youth are the architects of the new world order. We will fuel the interests and aspirations of the youth to be their most loved brand. Airtel Lanka launched this project with an intention of showcasing the talents and creativity pool in Sri Lanka. While we believe that data is the future, the advent of smart phones creates that ideal platform to enable capturing and instantly sharing rare and diverse images that tell many stories with a click of a button. As a telecommunication provider striving to promote innovation and create new opportunities for customers to engage and associate with the brand, Airtel Lanka is delighted to offer this opportunity to the youth who are looking to take on the world and make their mark with ideologies they believe in.” All entries received before 26 September 2013 will be evaluated by a panel of judges based on the number of ‘likes’ and be shortlisted as the best 25. Out of these 25 entries, the 12 which best showcase Airtel values will be then be selected to be used in Airtel Lanka’s 2014 calendar. Therefore participants are invited to get their friends and family involved in voting for their favourite image.