WHITE CEO Brenda Bellei Bizzi in Colombo for Italian Design Day

Italian brand Cettina Bucca will show Spring/Summer 2025 at CFW 2025 

• Bellei invited by Italian Embassy in Colombo to represent “Made in Italy” for CFW 2025
• WHITE presents Sicilian designer Cettina Bucca’s Spring/Summer 2025 collection

The Italian Embassy in Colombo celebrated Italian Design Day and the Days of Italian Fashion in the World, hosting WHITE Milano CEO Brenda Bellei Bizzi, a renowned fashion tradeshow held during Milan Fashion Week. 

During this time, she will also collaborate with Colombo Fashion Week Summer 2025 in its 22nd edition presenting Sicilian designer Cettina Bucca’s Spring/Summer 2025 collection at CFW. Brenda Bellei Bizzi was appointed Ambassador for Italian Design in Sri Lanka in the 2025 edition of Italian Design Day. 

Focusing on contemporary women’s wear design, WHITE becomes a significant platform for promoting emerging designers and sustainable fashion practices at CFW this year. Brenda’s discussions integrate well with the ethos of circularity in fashion, creating a fashion ecosystem that provides support for designers to enter the global fashion industry. Additionally, her discussions with fashion and design students at the College of Fashion and Design, and fashion designers about opportunities at WHITE will add momentum to their journey into the world of fashion on the global ramp. 

Delighted to bring the unparalleled expertise of Brenda Bellei Bizzi to Sri Lanka, Ambassador for Italy in Sri Lanka Damiano Francovigh said: “Fashion and Italy are inextricably linked and having Brenda Bellei Bizzi with us to celebrate Italian Design Day and the launch of the Days of Italian Fashion in the World in Sri Lanka augments that premise. As the Ambassador for Sri Lanka in the 2025 edition of the Italian Design Day, Brenda Bellei Bizzi will collaborate with Colombo Fashion Week for its summer edition, allowing us to showcase Italian fashion in this beautiful country.”

WHITE is an international exhibition that attracts a wide range of stakeholders during Milan Fashion Week, spotlighting over 12,000 fashion companies and 90,000 industry professionals. Since WHITE has served as a launching platform for numerous designers, including Uma Wang, Kidsuper, BOTTER, and WINDOWSEN, the Ambassador says, “Having Brenda’s expertise, experience, and knowledge shared with local designers, both emerging and established, will enhance the understanding of Italian fashion and design in Sri Lanka and contribute to the success of Colombo Fashion Week.”

As a long-standing international reference for contemporary women’s fashion design, WHITE represents a true development platform that promotes Italian companies and sustainable fashion in an international environment. “I am truly delighted to represent Italian fashion through the WHITE model at Colombo Fashion Week. Over the years, our platform has gained international recognition for the quality and allure of our exhibitors, whom we actively support at every stage of their commercial and communication development. Among them, Cettina Bucca currently embodies the excellence of “Made in Italy” beauty and exceptional craftsmanship,” said Bellei.

Cettina Bucca was founded in Milazzo in 2010 as a bespoke tailoring atelier. By participating in WHITE, Confartigianato Imprese, and the support of the Sicilian Region, the brand quickly made its way into the world of Made in Italy fashion. Each design is distinguished by the quality, beauty, and refinement of its fabrics and every collection inspired by a thought, a dream, or a detail that brings to life timeless and unique patterns. The prints are the result of the creativity and passion of the designer and the brand’s illustrators, who create original and one-of-a-kind graphics and paintings. Whether intense or soft, energetic or delicate, the colours convey emotions and sensations felt at the moment of inspiration.