Triumph salutes women at Interbrand-Daily FT IWD 2023 gala on 7th April

Triumph /Sloggi Country Manager - Controlled Shelf Space/Retail Sri Lanka Nimshi Wijekoon (right) and Interbrand Sri Lanka and the Maldives Partner and Headlines PR Chairman Anusha David, formalising their partnership – Pic by Lasantha Kumara 

Interbrand in association with the Daily FT will celebrate International Women’s Day (IWD) 2023, focusing on the themes DigitALL: Innovation and technology for gender equality and #EmbraceEquity, at a gala forum on 7th April at the Oak Room of Cinnamon Grand Colombo, commencing 7 p.m.

Interbrand is the world’s leading brand consultancy, specialising in brands and branding management, with 24 offices in 17 countries.  The New York-based consultancy publishes the Best Global Brands report on an annual basis which identifies the world’s 100 most valuable brands. 

For the past 20 years Interbrand has been putting a value on the world’s top brands. ‘In an era when intangible value has become a critical measure of organisational performance, Interbrand’s ‘Best Global Brands’ is the definitive source of knowledge.”

Triumph, once again has come on board to partner with Interbrand and the Daily FT, an affirmation of their immense satisfaction at the outcome of last year’s partnership!

Triumph is one of the world´s leading intimate apparel companies that develops, produces and markets intimate apparel, sleepwear and swimwear for its brands Triumph and sloggi through wholesale customers and its own stores and e-commerce. 

“We are delighted to partner with Interbrand and the Daily FT on one of the most important events in the global calendar,” said Triumph /Sloggi Country Manager - Controlled Shelf Space/Retail Sri Lanka Nimshi Wijekoon. 

“Triumph in Sri Lanka is known as a company that markets innovative and fashionable intimate wear and is perceived as an aspirational brand. 

“We firmly believe and espouse equality for women, while our focus has been and always will be on Innovation and technology for gender equality, as well as embracing equity in all our endeavours,” she added.

Triumph has brought about its success from humble beginnings more than 130 years ago, to a global corporation that is one of the few companies in the apparel industry that still remains family owned.  

Today the Triumph Group joins the ranks of global leaders in the lingerie sector, with a multifaceted product palette that is sold in more than 120 countries, from Norway to South Africa and from Mexico to India. 

Sloggi brings true comfort to people’s everyday lives by creating the most wearable, innovative bodywear in the world. Launched in 1979, the brand has long been the best-selling brief brand in Europe and today delivers unrivalled comfort across multi-faceted, intimate apparel ranges for both women and men across Europe, Asia, US and Canada.