Muthukaruppan Chettiar Jewellers opens third main outlet in Kandy

P.L.M.T.T Muthukaruppan Chettiar Jewellers, a brand synonymous with quality and affordable jewellery ventured into its third operation in Kandy, the hill capital of Sri Lanka. With over 200 years of expertise in gold trade, the main focus of this brand has been to provide quality 22 karat gold jewellery to its customers.

Having revamped their first shop at Sea Street in 2015, the management had been determined to present a one-of-a-kind ambience and service to any customer who walks into their premises. The third generation of the Chettiar family that now runs the operation has made it a point to ensure that every customer is given their best service, adding an element of hospitality by serving a range of refreshments, irrespective of whether they make a purchase or not. What is unique about this operation is that apart from its location, the ambience and furniture in each main outlet is the same.

At Muthukaruppan Chettiar, the quality of jewellery has never been compromised, the key secret behind their success story. Each piece of jewellery is 22K and it has been a generation old story with some customers coming in with 70-80 year old receipts. From a story of trust the brand transformed itself to become the pioneer wedding jeweller in the country. Muthukaruppan Chettiar Jewellers was the first to introduce a necklace and two rings for the price of Rs. one lakh. The pieces come with a trademark that any customer could identify even from a distance. To make things more personal, Muthukaruppan Chettiar Jewellers introduced a fingerprint system to be engraved on rings, a live experience for couples who visit their outlets.

In addition, Madhavi Jewellers, the boutique outlet chain run by Muthukaruppan Chettiar Jewellers aims to attract 50-60% of the market in the coming years. With its first store in Wellawatte, Madhavi Jewellers will open doors to customers in different cities around the country. 

Manned by experienced and qualified sales cadres, many of who are finance and management graduates from leading state universities, Muthukaruppan Chettiar Jewellers aspires to deliver a unique jewellery shopping experience to its customers.