Multi-brand fashion destination UrbanTrendz makes bold comeback

Friday, 25 July 2025 03:17 - - {{hitsCtrl.values.hits}}

Urban Trendz COO Rushdha Jawzi

After a quiet period shaped by the pandemic, import restrictions, and Sri Lanka’s economic downturn, UrbanTrendz is making a bold comeback.

The iconic multi-brand fashion showroom at 273, Sea Avenue, Colombo 3 has been revived and reimagined, reaffirming its place as a style hub for internationally inspired fashion at home.

UrbanTrendz is part of the Finebrandz.lk (official e commerce platform) portfolio, a retail venture by Royal Lanka Agencies under FMJ Holdings, and the exclusive authorised distributor of globally recognized apparel, accessory, and lifestyle brands in Sri Lanka.

The refreshed UrbanTrendz experience offers customers access to a curated global mix, including: Pepe Jeans London – British-born denim and youth fashion label from Portobello Road, London — a streetwear icon in over 60 countries; Allen Solly – originally launched in London in 1744 Ltd., Allen Solly is known for revolutionising office wear with smart casuals and vibrant flair; United Colors of Benetton – Italian fashion rooted in sustainability and inclusion, offering streetwear with bold, global sensibility; Jockey – global leader in comfort-first essentials and underwear, and IT Luggage – globally trusted British travel gear brand known for lightweight, stylish, and ultra-functional suitcases designed for modern explorers.

Royal Lanka Agencies COO Rushdha Jawzi said: “We have never truly gone away, but like many businesses in Sri Lanka, we had to weather some difficult years. This revival is more than a relaunch, it’s a renewed commitment to making globally inspired fashion accessible and exciting once again for Sri Lankan shoppers.”

The launch event treated guests to a live fashion walk, featuring everyday models styled in the latest collections, showcasing how fashion isn’t just runway-worthy, but real-world ready. The event drew dignitaries, influencers, and partners from across the fashion and retail industry.

At the helm of FMJ Holdings are brothers Jezmi Dastakeer and Jawzi Dastakeer, whose legacy in luxury and lifestyle retail continues to push boundaries in Sri Lanka’s fashion scene.

This revival is part of a broader vision by FMJ Holdings, the group behind lifestyle retail brands UrbanTrendz, Turret, and GMT. (Timberland, Police, DKNY, Kenneth Cole, Lacoste, Go Girl, Tommy Hilfiger) Known for bringing premium global brands to Sri Lanka, FMJ’s portfolio spans fashion, luxury timepieces, and travel gear — including Montblanc, Baurmer and Mercier, Raymond Weil, and Jewel Laurel.

With a focus on authentic brands, bold styling, and an elevated customer experience, UrbanTrendz at Colombo 3 is set to once again become a cornerstone of modern Sri Lankan fashion.

Pix by Ruwan Walpola

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