|Lux Asia Business Manager Mayomi Vithanage
Sri Lanka is a land renown for stunning natural beauty. Yet, Luxasia still managed to usher in a different kind of beautiful to the market through its expertise in luxury beauty retail and omni-distribution.
In November 2019, Luxasia unveiled its inaugural classy beauty counters at Odel, One Galle Face. Since then, it has brought enchanting fragrances from luxury brands such as Burberry, Calvin Klein, Gucci, and Marc Jacobs, as well as trendy skincare from KORA Organics to beauty-lovers in an exquisite and captivating retail format.
Now, having successfully overcome the challenges in 2020 imposed by COVID-19 and related lockdowns, Luxasia is ready and excited to thrill Sri Lankan consumers again. This time, it is with the launch of both skincare and make-up collections from the prestigious Japanese beauty brand, Shiseido. Arriving with a glamorously magnificent pop-up at One Galle Face from 8 to 14 February, Luxasia promises to bring memorable consumer experiences and a feast for the eyes that showcases the best in Japanese beauty.
Leading up to this pop-up, Luxasia partnered the Key Opinion Leaders (KOLs) and top influencers of Sri Lanka to excite the beauty community with a sneak peek of what Shiseido have to offer. This campaign garnered more than 100,000 social interactions, with over 1.2 million social media impressions, piquing consumers’ fascination in Shiseido’s award-winning and best-selling serum, The Ultimune Power Infusing Concentrate.
Looking ahead into 2021, Luxasia aims to continue delighting consumers with even more fresh retail innovations to spice up the luxury beauty scene in Sri Lanka. Soon, fragrance enthusiasts can expect a unique pop-up of all the scents that Luxasia carries, featuring new launches from Davidoff and Calvin Klein, as well as other interesting novelties. Beauty-lovers can also expect more limited-edition products and gifts-with-purchases, interesting workshops, as well as seasonal offerings in the coming months. Concurrently, Luxasia also aspires to continue grooming the Sri Lankan beauty community through more entertaining collaborations with KOLs throughout 2021.
Luxasia sees immense potential in Sri Lanka’s fast-growing beauty market and has been its voice in the international beauty industry. For some time now, Luxasia has been relentlessly reaching out to numerous luxury beauty brands across to world to interest them in Sri Lanka. While it is encouraging to see the first-fruits, Luxasia is aiming much higher. Forging ahead, Luxasia strives to champion and lead the growth of luxury beauty in Sri Lanka, through even more partnerships with great brands, and by continuously delighting consumers.
Pix by Ruwan Walpola