Friday Apr 10, 2026
Thursday, 9 April 2026 00:05 - - {{hitsCtrl.values.hits}}
Havelock City Mall (HCM) has launched its Sinhala and Tamil New Year seasonal program, “Nostalgic Avurudu.”
Running until 12th April, the campaign blends traditional cultural celebrations with mall-wide retail activations through a curated calendar of community engagement.
At the heart of the program is a recreated traditional Avurudu Village within the mall. Designed to help urban audiences relive the charm of village-style New Year traditions in an accessible city setting, the initiative offers Colombo-based families a rare opportunity to experience the full essence of the season despite their fast-paced lifestyles.
Avurudu Waasi, features exclusive seasonal discounts and offers across participating retail brands, while Avurudu Wasana will take place until 12 April as a dedicated giveaway initiative offering shoppers the opportunity to win exciting gifts. The celebrations included Avurudu Ulela and Games on 4 and 5 April, which brought excitement of traditional Avurudu games into a shared public space for shoppers to gather and celebrate together.
The season will conclude with Avurudu Kadamandiya, a traditional Avurudu market highlighting local craftsmanship and flavours, featuring artisan products, Avurudu sweets, and seasonal favourites, and providing local makers and small businesses a high-visibility platform during peak seasonal trade.
Through “Nostalgic Avurudu,” Havelock City Mall reinforces its positioning as a premier lifestyle destination that goes beyond retail, creating culturally relevant experiences and seasonal value for shoppers, retail partners, and local entrepreneurs during the New Year period.