Daraz onboards Exclusive Lines to expand into beauty landscape

Daraz, recently partnered up with the country’s leading fragrance, skincare and cosmetics retailers Exclusive Lines.

The partnership will enable Daraz customers to have their favourite and 100% authentic international beauty brands delivered to their doorstep, while further enriching the assortment of more than 5mn products already made available on the shopping site.

Daraz Sri Lanka Managing Director Rakhil Fernando said: “We’re excited for this partnership which enhances our existing portfolio and enables Daraz users across the island to access the world’s most sought-after cosmetics and personal care products from the convenience of their homes.”

“eCommerce is a great equaliser that bridges rural-urban divides and these collaborations are pivotal to enable even the most niche brands and retailers to reach their discerning client bases dispersed across the island cost effectively, while providing easy access and wider choices to meet the fast-evolving demands and desires of consumers,” Fernando said.

“Daraz will continue to build on its product portfolios and will place greater focus on strengthening its offering in fast growing categories such as beauty and wellbeing, fashion, cosmetics and skincare in the months to come,” he added.  

Exclusive Lines has been in the fragrance, cosmetics and skincare business in Sri Lanka for over 20 years and is the authorised local retailer for global brands like Montblanc, Hermes, MAC, Dior, Giorgio Armani, Clinique and Elizabeth Arden amongst many other renowned international brands.