SLT wins Golden Globe Tigers Award 2015 for Best Use of Social Media in Marketing
Thursday, 7 May 2015 00:00
Sri Lanka Telecom PLC has been honoured with the ‘Best Use of Social Media in Marketing’ award under the category ‘Excellence in Social Media & Digital Marketing’ at the Golden Globe Tigers Summit Awards, held in Malaysia on 25 March, for its unique, resonant and strategic use of social media.
The Golden Globe Tigers Awards aims to recognise ‘tigers’ in marketing, branding CSR & social innovation across leadership levels in organisations. Moreover, under the category of ‘Social Media & Digital Marketing’, it captures the excellence in the use of social media strategies, implemented campaigns and the best leaders in social and digital media and their outstanding achievements which have positively contributed to the development of the social and digital media in Asia Pacific (APAC) region.
The award reflects the tremendous success achieved by the company in using social and digital media as a tool for business and synchronising it with everyday lives. Further, it portrays the company’s increased visibility and participation in the discourse on social media marketing. While strengthening the social presence into next levels, Sri Lanka Telecom PLC continues, bringing customers closer to the brand through social media while encouraging interactive engagement.