Rockland Distilleries enhances customer experience with SAP Hybris Cloud for customer

SAP SE yesterday announced that Rockland Distilleries has selected the industry leading CRM platform, SAP Hybris Cloud for Customer solution, to enhance their customer experience.

The 92-year-old company is one of Sri Lanka’s leading manufacturers and distributors of imported spirits and fine wines. The company felt the need for a modern multi-platform CRM solution, which could support and enhance sales activities in the different channels of off-trade, on-trade and modern trade. 

To fulfill this objective, Rockland Distilleries chose SAP Hybris Cloud for Customer to replace the legacy infrastructure and gain a robust tool that is mobile friendly, thus able to assist in increasing productivity and accountability of the sales force. The company worked with SAP partner Tech Pacific Lanka Private Limited to define the technology roadmap for adopting the solution.

“The secret to Rockland Distilleries’ success for close to a century has been the ability to predict and adapt to changes, be it regarding the changing consumer tastes, manufacturing processes or our technology,” said Amila Bandara, Head of Information Technology, Rockland Distilleries Ltd. “Implementing SAP Hybris Cloud for Customer is a step in the same direction, through which we will assist our sales force to be on top of every aspect of the customer journey and build a stronger, more insightful relationship with them.”

“In today’s age of digital transformation, businesses across all sectors need to deliver a seamless customer experience across all communication channels – in person, on the phone, online, on social media, or via mobile devices,” said Atul Sareen, Vice President and Head of Cloud Sales, SAP India. “Having Rockland Distilleries on board, we will be able to provide the company with a 360-degree view of customers to improve their understanding of the needs in any given moment and improve interactions across all channels.”

SAP Hybris solutions enable in-the-moment customer profiling, digital commerce and community development, empowering a business’ front office to stay connected with the needs of its customers and prospects.