Pyxle places Janashakthi Insurance at digital forefront

Monday, 13 October 2014 00:00 -     - {{hitsCtrl.values.hits}}

Sri Lanka’s pioneer in motor, non-motor and life insurance services, Janashakthi, recently enhanced its online web presence with the launch of its custom designed site ( developed by Pyxle, the nation’s provider of bespoke software solutions. The launch of the new website reinforces Janashakthi’s commitment to provide leading edge solutions, customised to meet the needs of their customers. The new website includes in-depth information on the Company’s transformative journey, provides details of various insurance segments, information on polices, customer services, claims and benefits. Janashakthi’s newly transfigured online presence is intuitive and organised in an easy to use interface. Aligning their reputation as a dynamic organisation which does things differently, the site is customer centric offering easy navigation tools and vibrant content. Commenting on the new site, Shehara De Silva, General Manager, Sales & Marketing, Janashakthi Insurance said: “Our online visitors will have a more progressive, seamless and informative experience. Our request to Pyxle to transform the site’s depth of content and improve navigation is remarkably reflected.” “This new website enables us to better serve today’s consumer and positions us well for ongoing shifts in consumer technology adoption,” she added. The unveiled site provides several levels of new user experiences and a brand new approach to Janashakthi’s online brand. Equipped with niche based search functionality, the site offers easy to navigate product and service listing, access to E-services and a wide range of corporate information. Implemented as a fully responsive site with accessibility via any popular device such as PCs, tablets, phones, etc. the site also contains TV trailers and videos and is SEO/SMO (Search Engine and Social Media optimisation) friendly enabling a wider audience and reach. “The Pyxle solution delivers a web presence that enhances usability for Janashakthi customers. The new leverages technology that enables consumers to have a consistent experience regardless of how they connect to the Internet. The site content will essentially adjust to the type of device a consumer is using. In addition, the new site offers expanded product information and streamlines policies,” said Oshada Senanayake, Director Operations, Pyxle.  “The site developed on a Joomla platform captures valuable information about Janashakthi services projected in one accessible location, which is consistent with their online focus on delivering services via an integrated presence,” he noted. Pyxle is a provider of Benchmark Internet Business Solutions empowered through a multitude of platform competencies, process management tools, quality standards and certifications. Pyxle has the experience and knowledge to consult, scope, engineer and implement medium to large scale internet applications that transform businesses.