iOM announces new CRM solution for SMEs

iOM announced the marketing in Sri Lanka of iOM LoyaltyTrak, an end-to-end customer relationship management (CRM) solution designed to enable businesses to capture, maintain, manage and benefit from valuable customer information.

The solution maintains a comprehensive customer database to allow for detailed analysis of buying behaviour and patterns, and enables retailers/service providers to customise marketing programs and tools accordingly to suit various targeted customer segments, including rewards and redemption systems as well as user-definable membership types and card types, which could be pre-assigned, system-generated or simply be the customer’s ID or phone number.

“The increased focus on customer loyalty amongst businesses in Asia today has prompted us to create iOM LoyaltyTrak to help them easily automate processes and leverage consumer insights to their advantage,” said John Salmon, Vice President at iOM. “The solution is designed to be easy-to-use with intuitive interfaces that allow organisations to reap maximum benefits right from the start.”

“Having successfully implemented iOM LoyaltyTrak for a number of customers in Singapore, we felt the time was right to launch this product in Sri Lanka and the rest of the region.”

World-renowned brands such as Lacoste, Bebe, Nautica, Ted Baker, Vince Camuto and golfing brands such Greg Norman, Mizuno and Wilson currently use iOM LoyaltyTrak in Singapore.

iOM LoyaltyTrak also features a web-based self-service facility to enable customers to update personal information and request for promotional vouchers online.

iOM LoyaltyTrak was developed and is supported out of Sri Lanka from its Development Centre in Colombo using Microsoft Technologies.

Lacoste one of the largest and pioneering companies in the field of fashion and lifestyle, has been devoted to the art of fashion through its large collection of clothing and apparel for men, women and children, creating a fusion of elegance and casualness.

With more than 10 outlets located in prime shopping spots in Singapore, Lacoste is well-positioned in the market and caters to a wide-range of customers with a distinct taste for quality and style.

Given Lacoste Singapore’s large customer base, capturing and maintaining a database of their customers can be a challenge, more so in profiling each and every customer. iOM LoyaltyTrak enables Lacoste to dissect their customer base into target groups and tailor their marketing activities accordingly.

iOM LoyaltyTrak caters to data management, which not only supports member maintenance, but also allows profiling and analysis. With iOM LoyaltyTrak, Lacoste Singapore gains more visibility and control of their customer relationship management programs.

Currently, Lacoste Singapore maintains more than two thousand members and they enjoy the convenience of classifying different customer profiles to focus on certain interests such as hobbies for target marketing.

iOM Lanka is a subsidiary of Singapore based iOM Holdings, established in 1979. iOM (formerly known as EDS) also carries out operations in Malaysia, Dubai and the Philippines with its Development and Support Centre in Colombo.