Global leading BPO Aegis expands operations in SL

Wednesday, 30 April 2014 00:00 -     - {{hitsCtrl.values.hits}}

  • Opens 1,000 seat Colombo facility
  • Reveals plans to expand footprint by exploring setting up BPO centres in north and south
  • Will expands operations to serve banking and finance sector, the next big BPO area in SL
By Shabiya Al Ahlam Aegis, a globally leading outsourcing and technology service company, yesterday announced the expansion of its operations in Sri Lanka by opening its newest BPO facility in Colombo. Located in Colombo 2, the five-storey building is a world-class facility that features state of the art technology. Having the right customer experience tools and global quality best practices, the newest facility of Aegis allows providing world-class Customer Lifecycle Management solutions. While it has a seating capacity of 1,000, officials of Aegis said they hope to provide employment to 650 additional persons by the end of 2014. The facility that currently houses 350 employees was officially inaugurated by Board of Investment Chairman/Director General Lakshman Jayaweera, who graced the occasion as Chief Guest, in the presence of senior management and officials of the company. Aegis, which is the fastest growing BPO in the world with operations in 56 locations across 13 countries, will aim at providing a holistic Business Process Management and technology solution to the domestic Sri Lankan market across telecom, BFSI, retail, consumer, hospitality and technology. It shared that depending upon the business requirements, it would also cater to the off shore markets for the high end back office process management. At the inauguration event of the new facility, Aegis Global CEO Sandip Sen expressed that with the BPO giant, being a pioneer in having indentified its global delivery footprint that led to the expansion of its presence in Sri Lanka, will reinforce its strategy of providing local customers the opportunity to tap a skilled talent market that is more aligned to their end user experience and life time value. The company entered Sri Lanka in 2009 with acquisition of 80% shares of Ismart, Timex, which over the years has grown to over 350 professionals serving leading enterprises across Sri Lanka. “We see that Sri Lanka has what it takes to become an IT/BPO hub and we (Aegis) are keen on contributing to that vision. In addition to continuing to grow the domestic market, we would like to carry out global business management services from this destination,” he said while commending the nation for having a large educated and knowledgeable workforce. The company currently serves the top telecom service providers in the country and is looking to expand its operations to service the local banking and finance sector, which it identifies to be the next growth area for the BPO sector. With plans on having its roots deeply embedded in country, Aegis shared that it is keen on setting up more centres in Tier II and III towns of northern and southern Sri Lanka and is currently in discussion with several state government and local bodies. “Aegis has been steadily expanding its footprint in the Indian BPM market and the launch of this facility in Sri Lanka strengthens our footprint in South Asia. The stability of economy, strong economic growth, government support and skilled labour force will enable Sri Lanka to carve out a niche in the global outsourcing landscape,” expressed Aegis Global M&A and Strategic initiatives President Sudhir Agarwal at the event. Aegis is a global outsourcing and technology company that is committed to impacting clients’ business outcomes by focusing on enhancing customer experience across all touch points and channels. It was founded 30 years ago in the US and has grown to provide employment for over 55,000 employees worldwide. Aegis services over 300 clients from verticals such as banking and financial services, insurance, technology, telecom, healthcare, travel and hospitality, consumer goods, retail, and energy and utilities. The company is wholly owned by Essar, a $ 39 billion conglomerate. Pix by Lasantha Kumara