Softlogic IT spearheading digital transformation

 Dr. Mike Kivi from Austria Card (left) and iOmniscient Business Head – India and Sri Lanka Clarissa Hayward at API Asia Conference 2023 hosted by the Federation of Information Technology Sri Lanka 

Softlogic IT was a proud Gold sponsor of the API Asia Conference 2023 hosted by the Federation of Information Technology Sri Lanka (FITIS) for the second time in Sri Lanka, on 16 November at Shangri-La Colombo. 

This conference aimed to transform the ICT sector by accelerating collective efforts of industry specialists in AI, FinTech and Smart cities to create a digitally empowered Sri Lanka. The theme this time was ‘Fuelling the Digital Economy’. 

Over 500 professionals participated in the conference, including industry and business leaders and technology experts, all seeking valuable insights into how their organisations can thrive in an increasingly competitive market through digital transformation. 

The event showcased renowned speakers from various countries and Dr. Mike Kivi from Austria Card, and a partner company of Softlogic IT, delivered the keynote on Economic Reorganisation through Open Ecosystems. Clarissa Hayward, Business Head – India and Sri Lanka from an Australian-based partner company – iOmniscient delivered the keynote on Data-Driven Governance and Citizen Engagement at the Smart Cities track.

Speaking at the event, Mike Kivi stated, “In today’s landscape, the realm of financial technology, or fintech, has burgeoned with an array of innovative solutions catering to diverse financial needs. From mobile payment platforms revolutionising transactions to automated advisors simplifying investment strategies, FinTech offers a spectrum of services. Emerging markets such as Sri Lanka can greatly benefit from this as Fintech also allows for greater financial inclusion.”

In addition to this, Softlogic IT also participated at the conference as a main track sponsor for Smart Cities. Their capabilities around urban evolution uncover the potential of smart cities, integrating AI, IoT, to empower sustainable growth and progress towards digital economy goal of the country.

Softlogic partnered with iOmniscient to introduce cutting-edge technology and innovative approach to urban living by leveraging technology to enhance the quality of life for residents. Speaking at the event, Clarissa Hayward stated these solutions integrate various technologies like IoT (Internet of Things), data analytics, and AI to optimise city operations and services. It’s experiencing swift expansion in specific regions globally, with projections indicating its imminent spread to all corners of the world.

The API Asia Conference 2023 stands as a resounding success, owed to the collaborative efforts of Softlogic IT and the diligent contributions of all those involved in its orchestration. Their dedication and meticulous planning ensured a seamless and impactful event, fostering a platform for insightful discussions, networking opportunities, and innovative strides within the API technology domain.