Softlogic IT celebrates 30-year partnership with Dell technologies

Softlogic IT team at the event

Softlogic Information Technologies Ltd., (SITL) celebrated its 30th year of partnership with Dell technologies Inc., at Cinnamon Lakeside Colombo, last week, to honour Dell and its esteemed customers.

Representatives from over 100 organisations were present at the event, comprising small, medium, and large companies and multinational corporations. The gathering provided a unique rostrum for the attendees to gain an insight into SITL’s remarkable journey in elevating Dell’s brand presence in the country over the past 30 years. They had the opportunity to deep dive into the latest range of Dell products, especially designed to leverage the growth and success of today’s corporations.

At the event, SITL showcased their strategic approach and successful partnership with Dell, highlighting the pivotal role they played in establishing Dell as a prominent brand in the local market. Engaging in presentations and informative discussions, the attendees gained a profound understanding of the collaborative efforts that contributed to this achievement.

SITL Managing Director Roshan Rassool said: “SITL embarked on its partnership with Dell at a time when Dell devices were relatively less familiar in Sri Lanka. Recognising the potential value that Dell products could add  to businesses and consumers, SITL adopted a defined strategic approach and focused on marketing efforts, comprehensive product education, and exceptional customer support to successfully introduce Dell’s hardware and solutions to the Sri Lankan market, solidifying their role as a pivotal driving force of positive change.”

Dell Country Manager, Varuna Jayalath expressed his good wishes as follows: “Congratulations to our remarkable 30-year journey of excellence and collaboration as partners! SITL’s steadfast commitment to DELL and our shared vision has truly stood the test of time, showcasing the strength of our partnership and the value SITL extends to their clients and the industry.  Our ensuring partnership is a testament to the power of teamwork, trust, and mutual respect. Here’s to the next 30 years of success, innovation, and prosperity as we continue to make a significant difference in the world of technology. Cheers to a truly commendable achievement!”

The celebration concluded highlighting, SITL’s vision to continue leading the software, hardware, and emerging business transformation solutions market, which strives to address various private and public sector organisation needs and challenges, such as, improving agility, reducing operational costs, enhancing security, and leveraging emerging technologies to facilitate their journey towards digital transformation and enhanced efficiency. Some of the key business transformation solutions offered by Softlogic and Dell includes: Digital Workplace solutions, Data Centre Modernisation, Hybrid Cloud solutions, Data Analytics and AI solutions, Security solutions, IoT (Internet of Things) solutions and service and consulting solutions.