Sinetcom and Sophos empower partners to deliver cybersecurity expertise at Boot Camp

Monday, 14 July 2025 01:25 - - {{hitsCtrl.values.hits}}

In a strategic move to elevate its partner networks' technical capability and consultative strength, Sinetcom, in partnership with global cybersecurity leader Sophos, hosted a focused Partner Boot Camp on 13 and 14 June at the Suriya Resort, Waikkal.

Bringing together technical and pre-sales teams from Sophos partners across Sri Lanka, the Boot Camp was designed to equip partners with the tools and skill sets to become trusted cybersecurity consultants, rather than just product resellers. The sessions enabled participants to approach customer conversations with confidence, positioning comprehensive security solutions that align with business needs and risk profiles.

The spotlight of the Boot Camp was firmly on Sophos MDR (Managed Detection and Response) — Sophos’ fully managed 24/7 threat hunting, detection, and response service. As demand grows for outsourced cybersecurity operations in Sri Lanka, MDR emerged as the most sought-after solution during the Boot Camp. Partners explored how MDR empowers organisations without in-house SOC capabilities to benefit from expert-driven monitoring and rapid incident response, making it a cornerstone of modern security architecture.

In addition to MDR, the Boot Camp also covered other critical elements of the Sophos portfolio including XGS Firewall, Intercept X with XDR, ZTNA, SD-WAN, and Sophos Central. However, MDR remained the central theme throughout — discussed extensively in the context of positioning, customer engagement, deployment architecture, and operational outcomes.

A representative from Sinetcom said: “Our vision is to help partners evolve from simply selling products to becoming strategic advisors. MDR leads that conversation — it’s the single most powerful offering for customers who want peace of mind without the complexity of building in-house security operations.”

The sessions featured technical presentations, customer scenario analysis, and solution alignment workshops — all aimed at empowering partners to tailor Sophos solutions based on industry-specific challenges and regulatory demands.

More than just a training, the Boot Camp acted as a strategic enablement platform, helping partners sharpen their consultative selling approach while building technical credibility in the eyes of their customers. It also offered valuable networking opportunities among peers, enriching the knowledge exchange across the partner community.

The event concluded with certificate presentations and a renewed drive among partners to take a more solution-led approach to market, with MDR positioned at the forefront of their offerings.

Sinetcom and Sophos remain committed to developing a skilled, security-first partner ecosystem capable of meeting the rising cybersecurity demands across Sri Lanka’s public and private sectors.

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