From left: Rootcode Founder/CEO Alagan Mahalingam, Rootcode Studio Lead Lishni Tilakaratne, and Rootcode Partner/COO Mangala Perera at the panel discussion
Sri Lanka is an emerging destination for its world-class software and engineering capabilities but complementing this has been its hidden knack for design, and in bringing this talent to a global stage Rootcode Labs, a leading software product engineering company recently launched its newest subsidiary, Rootcode Studio.
The launch was held on 29 January at the Mont Blanc Ballroom – Movenpick Hotel with the participation of some of renowned icons leading the country’s technology landscape.
As one of Sri Lanka’s first premium design studios, Rootcode Studio is on quest to help businesses realise the power of great design in transforming their brands and ideas. Rootcode has helped many businesses with mobile and web applications, AI solutions, scalable Minimum Viable Products (MVPs), designing products and prototyping, and auditing quality of software.
Its diverse team of UI/UX designers, product designers, design consultants, strategists and creatives will take on every project by challenging conventional thinking in terms of strategy and execution to ensure the ideal product that exceeds all possible expectations.
Its services will include UI/UX Design that are bespoke, user-centric experience-based, customised on the brand style of the client, UX Audit to evaluate and upgrade existing products through its immense expertise in this area, UX Research which involves systematic and scientific study methods in recognising the mindsets and pain points of the product’s end-users.
The Rootcode Studio Design Process (3i’s) firstly involves ‘Immerse’; to gain an effectual end-user perspective with the outcome being an immersion map that includes user expectations, mentality and research results, secondly ‘Ideate’; taking a direction and onboarding the team to further explore and clarify pain points, and thirdly; ‘Innovate’; to provide a range of solutions from multiple perspectives, including user research carried out through prototype testing and upon identifying the ideal design, to provide an optimum UX.
Rootcode Studio will also provide its clients with end-to-end UX consulting, enabling them to make UX decisions that drive impactful results, Design Thinking Workshops to educate client teams and groups on UI/UX designs through knowledge transfer and sharing strategies, MVPs that are ideal for start-up enterprises, and developing comprehensible, reusable Design Systems utilised to maintain brand consistency across the board.
Earlier last year, Rootcode launched Rootcode AI with the view of providing game changing Artificial Intelligence (AI) solutions to empower businesses that are challenged with some of the most complex problems, backed by its vast experience in architecting and productionising, research and industry-grade applications and strategies, to include computer vision, natural language processing, business process optimisation, anomaly detection, intelligent data process, and analytics and complex document processing, and text mining using state-of-the-art technologies and practices.
Within a short span of time, Rootcode has experienced significant growth over the years. Headquartered in Sri Lanka with corporate offices in Estonia and San Francisco – USA, the software product engineering company caters primarily to markets across Europe, USA & Asia. Rootcode’s clientele includes from publicly listed Enterprises in the New York Stock Exchange to startups, generating over $ 240 million through the software it built.