Thursday Nov 13, 2025
Thursday Nov 13, 2025
Thursday, 13 November 2025 00:02 - - {{hitsCtrl.values.hits}}
360 Productions has been the pioneer in introducing this In-Camera VFX technology to Sri Lanka, marking a turning point in the evolution of the local film industry. By using Aximmetry software, 360 Productions enables filmmakers to create any background, environment, or weather condition inside a single studio—from deserts and royal palaces to distant countries and fantasy worlds.
As the Sri Lankan brand ambassador for Aximmetry, 360 Productions has opened a new dimension in filmmaking, offering a cost-effective, time-efficient, and visually superior alternative to traditional production methods.
Positive impacts of In-Camera VFX
1. Cost efficiency - It eliminates the need to travel abroad or build large outdoor sets, saving huge production expenses
2. Time saving - Many post-production tasks can be completed during live shooting, significantly reducing project timelines
3. Creative freedom - Filmmakers can design limitless worlds, timelines, and backdrops with full creative control, right from the studio
4. Enhanced quality - Since visual effects are integrated during shooting, the final output achieves higher realism and seamless visual quality
5. Environmental benefits - It reduces the need for outdoor filming and protects natural and historical sites from potential damage
Films such as “Devi Kusumasana” and “Gauthama Buddha Matha” stand as Sri Lanka’s first productions made using In-Camera VFX, showcasing the immense potential of this technology.
Over the years, 360 Productions has played a vital role in uplifting the Sri Lankan film industry through innovation and dedication. As the official Sri Lankan ambassador for Aximmetry, the company has introduced world-class standards to local productions—spanning feature films, music videos, commercials, and television productions.
Awards and recognition
Our excellence in creative production has been celebrated through several prestigious industry awards, including:
These accolades reflect our continuous pursuit of innovation, quality, and artistic integrity.
Beyond cinema-event productions
Beyond film, 360 Productions Group Ltd., extends its creative mastery to event management and live productions. From corporate events, concerts, brand activations, and award ceremonies to product launches and cultural celebrations, we create visually captivating, smoothly executed experiences that leave a lasting impact. Every project—whether on screen or on stage—carries the same hallmark of precision, innovation, and artistry that defines our cinematic work.
