Enfection wins global recognition at coveted ‘The Drum Awards’ for AI-driven creativity

Wednesday, 4 June 2025 00:04 - - {{hitsCtrl.values.hits}}

In a landmark achievement for the Sri Lankan marketing and technology industry, local agency Enfection, in partnership with Keells, secured a Silver Award at the prestigious The Drum Awards Asia Pacific 2025 under the category ‘Use of AI’. The award places Sri Lanka on the global creative map, as Enfection competed against some of the world’s most prominent names, including campaigns for Google and Mastercard.

The Drum Awards APAC is one of the most respected creative festivals in the region, recognising innovation and effectiveness across marketing, advertising, and digital. This win marks one of the first global recognitions for the use of AI in creative content by a Sri Lankan company.

The awarded campaign, developed for Keells, one of Sri Lanka’s leading supermarket chains, showcased the use of AI-powered storytelling to engage modern consumers with innovation and relevance.

Keells Supermarkets Head of Omni Commerce, Digital and Loyalty, and John Keells Group Assistant Vice President Niresh Muthuratnanandan added, “We’re proud to have executed a campaign that not only delivered business results but also showcased what’s possible when creativity meets cutting-edge technology. This recognition is a testament to our commitment to innovation and telling stories in bold new formats.”

Enfection is a Marketing Technology company offering AI-infused creative and development services, with offices in Colombo, Kuala Lumpur and Melbourne.

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