Dialog unveils Rs. 150 m worth prizes for digital reloads

Wednesday, 9 July 2025 00:04 - - {{hitsCtrl.values.hits}}

From left: Dialog Axiata PLC Director/Group Chief Executive Supun Weerasinghe, actor Hemal Ranasinghe, and Dialog Axiata Group Chief Marketing Officer Lasantha Theverapperuma, at the launch of new e-Load Super Blast rewards scheme

Prizes include SUVs, gold coins, smartphones and more for prepaid top-ups

Dialog Axiata PLC, has announced the launch of Dialog e-Load Super Blast—a mega rewards campaign that elevates digital top-ups by offering over Rs.150 million in high-value prizes.

This initiative is set to reward customers with an exceptional selection of gifts including three brand new Toyota Raize SUVs as the grand prize, daily gold coins, smartphones, and daily network benefits—making digital reloads more rewarding than ever before.

Launched at a special event held on 07/07 at the Dialog Head Office, the Dialog e-Load Super Blast campaign encourages customers to embrace digital platforms such as the MyDialog App, Dialog.lk, Genie, WOW Superapp, banking apps, or any other digital payment method for prepaid top ups.

For every Rs. 100 digitally reloaded, customers gain one entry to the grand prize draw and receive a digital scratch card offering the chance to win instant rewards. Each month, over 600,000 lucky winners will have the opportunity to win gold coins, smartphones, and free network benefits—rewarding more than 3.6 million customers over the course of the campaign. The grand prize—three brand new Toyota Raize SUVs—will be awarded across three draws scheduled for August, October, and December.

Dialog e-Load Super Blast is a collaboration with Sri Lanka’s leading banking institutions and digital payment platforms, including Bank of Ceylon (BOC), Cargills Bank, Commercial Bank, DFCC Bank, Dialog Finance, National Development Bank (NDB), Pan Asia Bank, People’s Bank, Sampath Bank, and Union Bank as well as CDB, LB Finance, LOLC, Helakuru, and a wide network of other digital reload partners. By enabling digital reloads across major banking apps and digital finance platforms in the country, the campaign reflects a shared vision to enhance digital accessibility and accelerate the shift to a cashless economy.

Beyond this, the initiative serves as a key pillar in Dialog’s broader digital transformation journey, aimed at encouraging more Sri Lankans to transition to secure and convenient digital services. By offering meaningful and aspirational prizes, the campaign not only rewards loyal customers but also drives a behavioural shift towards greater digital engagement across the country—paving the way for the wider digital aspirations of the nation through digital inclusion and cashless transactions.

Dialog Axiata Group Chief Marketing Officer Lasantha Theverapperuma said: “Dialog e-Load Super Blast is more than just a campaign—it’s a celebration of our customers’ trust in digital. We’re excited to reward them with extraordinary gifts as we continue to advance digital lifestyles and experiences in Sri Lanka.”

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