ALT X powers global e-commerce for Kodak

Thursday, 24 July 2025 00:00 - - {{hitsCtrl.values.hits}}

ALT X Managing Director

Kabeer Rafaideen

Altered Experience (ALT X), Sri Lanka’s international award-winning business solutions company, has reached a significant milestone by launching Kodak SoundBrix on Amazon USA, becoming one of the very few Sri Lankan companies to do so for a globally recognised legacy brand such as Kodak.

With this successful launch, ALT X continues to reinforce its position as a next-generation business solutions partner, pushing the boundaries of what Sri Lankan companies can achieve on the global stage.

As the full digital marketing and e-commerce partner for Kodak SoundBrix, ALT X has conceptualised, built, and now manages the entire digital and e-commerce ecosystem for this innovative new audio product. From brand strategy to content development, social media, advertising, and customer engagement, ALT X handles the complete online experience and global go-to-market strategy for Kodak SoundBrix in the USA.

Kodak SoundBrix is a portable, stylish Bluetooth speaker designed to deliver rich sound and modern functionality with the classic Kodak design aesthetic. The product, now available at kodak.soundbrix.com, is gaining momentum among audiophiles and lifestyle consumers in the United States. ALT X also manages the brand’s social media presence, driving performance marketing and fostering community engagement across platforms.

ALT X’s success with Kodak SoundBrix reflects its unique model of human-centric business transformation. The company applies behavioral science, data, and AI across strategy, e-commerce, digital media, and technology to create impactful business results. By combining performance-driven marketing with cutting-edge digital innovation, ALT X ensures that both customer experience and business outcomes are elevated.

ALT X Managing Director Kabeer Rafaideen said: “Our launch of Kodak SoundBrix on Amazon USA is a testament to what Sri Lankan creativity and digital capability can achieve on the world stage,” said. “We are incredibly proud to be entrusted with a legendary brand like Kodak and to lead their e-commerce and digital marketing journey in the US. This is not just a product launch — it’s a showcase of our ability to build world-class, scalable ecosystems for international markets.”

Since its founding, ALT X has swiftly established itself as a pioneer in data-driven marketing and communications. With an unwavering focus on embedding AI across every touchpoint and vertical, the company has become a transformative partner for global brands seeking measurable impact and innovation.

Within its first year of operations, ALT X secured two prestigious international awards—an early testament to its strategic creativity and performance-driven solutions.

In the age of AI, ALT X is redefining what marketing can achieve, offering clients a clear promise: “We help you sell better”.

Its client portfolio spans leading international brands such as Westinghouse, Elle, Blaupunkt, Traffi UK, Smile Entertainment (Saudi Arabia), Ava Water (Saudi Arabia), Olinda USA & GCC, T-GO USA, Today’s Taste Maldives, as well as respected local names like Neptune Recyclers and Eswaran Tea.

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