Continental Insurance proudly sponsors ‘The Future of HR’

Monday, 12 May 2014 00:04 -     - {{hitsCtrl.values.hits}}

With ‘Strategic HR’ being the prime focal point of guidance for the past 20 years to most organisations in Sri Lanka, it is not often that companies today go beyond the norm to look past traditional practices. However, with an emerging trend of what could be considered the next step in HR, comes ‘HR from the Outside In’.  This is the practice of how HR professionals can use strategy as a window rather than a mirror, to align their work to forces and stakeholders outside their organisation; in comparison to the common practice where it only revolved around delivering business results. With plans on setting sail to this all-new horizon in Human Resource Management, Continental Insurance was proud to be one of the Gold Sponsors of ‘The Future of HR,’ an elite discussion forum organised by a consortium of professional organisations, where participants were given the chance to co-create and learn together; led by the highly-sought-after and award winning Professor David Ulrich. With over 200 articles and book chapters and over 25 books published, Ulrich has helped generate databases that assess alignment between strategies, organisation capabilities, HR practices, HR competencies, and customer and investor results. In addition to multiple astounding honours received throughout the years, his expertise also hails from having consulted and done research with over half of the Fortune 200 companies. “A new perspective is something Sri Lanka can definitely use…” said Continental Insurance CEO Gerry Gunadasa, “… and I am confident that a participatory forum that allows us to co-create with the guidance of Ulrich definitely holds a promise of bringing important matters to light” As the proud Gold Sponsor of the event, CILL  was confident  that such an in depth discussion of ‘The Future of HR’ strongly taught all participants how to better assess and improve their HR department through an outside in perspective, thereby aiding the growth of an industry in general. Continental Insurance Lanka is a company engaged in General Insurance business in Sri Lanka and is a member of the Distilleries Group of Sri Lanka (DCSL Group). DCSL PLC was recently accredited with a Fitch Rating of AAA (lka) which gives Continental Insurance added strength and security. CILL has become one of the fastest growing insurance companies in Sri Lanka and has been instrumental in providing innovative insurance products to the market. It offers tailor made insurance products for both personal and business requirements.