Resetting for growth: Inside Würth Lanka’s leadership shift

Würth Lanka management team, together with Managing Director/CEO Suranga Kekuluwalage (fifth from left)

• A year of notable achievements is capped off with fresh perspectives in management, readying the company for future success

After a year of strong momentum and accelerated growth, Würth Lanka has entered 2026 with a renewed sense of direction—anchored by a refreshed management team designed to sharpen execution and deepen customer focus.

The leadership transition follows a standout performance through 2025, a period that marked a turning point for the company. 

According to Managing Director and CEO Suranga Kekuluwalage, the decision was driven not by change for its own sake, but by the need to build a leadership structure capable of sustaining growth in a fast-moving market.

“We saw significant growth through the latter part of 2024 and throughout 2025,” said Kekuluwalage. “To fully harness that momentum and prepare for what lies ahead, we restructured our leadership team. This transition is about strengthening how we operate, how we sell, and how we serve our customers.”

The new management team comprises the following: Managing Director/CEO Suranga Kekuluwalage, Manager – Administration and Corporate Affairs Zameena Salam, Head – Sales Operations Nirosha Dilrukshi, Brand Manager Dhanuja Senadeera, Division Head – Trade and Automotive Tharindu Rajapaksha, Finance Manager Saranga Pannila, National Sales Manager Sanjeewa Edwards, Division Head – Construction Ravindu Jayasinghe, Division Head – Metal and Maintenance Ajith Dharmathilaka, and HR Manager Samudhi Withana.

Kekuluwalage adds that the company recently committed to a series of heavy investments to ensure the transition was supported across the organisation. This included providing training for employees to improve overall output and productivity and reinforcing product development to meet the evolving needs of customers. At the same time, the company capitalised on emerging market opportunities by diversifying into new market segments.

“The emergence of a younger leadership team will bring in fresh energy and new perspectives to our operations and strategy alike, and a more agile approach to decision-making,” said Kekuluwalage.

Würth Lanka’s current market offerings include a portfolio of 5,000–6,000 products, of which as many as 40–50 were launched during the latter part of 2024 and 2025. The company also launched a new Trade division last year in response to market demand, rounding off Würth Lanka’s existing Automotive, Construction, Metal, and Maintenance divisions. Despite its recent arrival, Kekuluwalage says the Trade division is already showing satisfactory performance.

These moves are guided by an internal strategic framework the company refers to as “Unbeatable”—a theme that centres on three core pillars: customers, the sales team, and disciplined product portfolio management.

“Our focus on these three pillars has delivered results beyond expectations,” Kekuluwalage said. “We’ve seen a clear increase in revenue and market share, and just as importantly, stronger alignment across teams.”

In line with this, Würth Lanka expanded its direct sales force by 66% in 2025, which Kekuluwalage says is a marker of the company’s optimism in the market and market growth. 

Further, from a marketing perspective, a range of promotional activities, including Above-the-Line (ATL), Below-the-Line (BTL), and social media marketing initiatives, were implemented to supplement and support the expanded sales force and overall sales process. 

With the young leadership team in place and the new three-pronged strategy taking hold, Kekuluwalage sees Würth Lanka poised to successfully navigate 2026 with excellent performance.