Some of the MTI team members at the Strategy Retreat
A select team of MTI consultants and analysts from Sri Lanka, India, Bangladesh and Bhutan met in Dhaka this week for their Strategy Retreat that focused on their business growth plans, while also being hands-on involved in a major regional re-strategising project.
Re-emphasising a message from their last Analyst Team Huddle in Sri Lanka, MTI CEO Hilmy Cader opined: “Analytics is playing an increasingly critical role in developing our consulting solutions – as clearly articulated in our tagline ‘Analyse > Strategise > Realise’. Thanks to technology and connectivity, today it is more efficient to access almost any kind information.
“But, ‘too much information’ can be as challenging as ‘too little information’. The challenge though is not in the quantum of information. Firstly, finding the best-fit information for strategising. More importantly, supplementing the information (which is today a generic raw material that is freely accessible) with insights and intelligence. The ultimate challenge though is in blending the three ‘I’s to make the optimal consulting recommendation.”
Elaborating further, he opined that ‘Think Big’ is a cliché in business. It works well for goal-setting. When it comes to strategising, it can lead to solutions that are ‘blanket’, shallow and /or ‘overkill’. Instead, by miniaturising the variables there can sharper focus on what needs to be done.
E.g. how will advertising ‘Ceylon Tea’ on the attire of cricketers influence a British consumer at a London supermarket to switch brands? To make that switch, how can we convince the supermarket to stock brands with ‘Ceylon Tea’ and for this to happen how can the top global brands be convinced to switch to Ceylon Tea? Hence, the need to ‘Think Small’ and the importance of ‘Small Data’.
In their 22 year journey, MTI has carried out over 630 projects across 43 countries and worked with some of the top global companies.
MTI has worked across Asia, Middle East, Europe and Americas; including assignments in Algeria, Australia, Bahrain, Bangladesh, Brunei, Cambodia, Egypt, France, India, Indonesia, Italy, Germany, Holland, Jordon, Iran, Iraq, Korea, Kuwait, Lebanon, Malaysia, Maldives, Malta, Mexico, Myanmar, Nigeria, Oman, Pakistan, Palestine, Philippines, Saudi Arabia, Singapore, Sri Lanka, Spain, Syria, Switzerland, Thailand, Qatar, UAE, UK and US.
MTI’s practices include Strategy, Business Operations, Corporate Finance, Talent and Resourcing, Go-to-Market and Tech-Advisory. The MTI team comprises of a multinational pool of strategists, analysts, researchers, industry specialists and functional specialists. MTI has also been at the cutting-edge of thought leadership on strategy, having presented at over 150 conferences around the world.