Bairaha’s ‘THIRD EYE’ App for visually impaired secures multiple wins at SLIM Digis 2.5

Monday, 13 October 2025 00:00 - - {{hitsCtrl.values.hits}}

Bairaha Farms Brand Manager Ravin Madusanka (centre) along with Bairaha marketing and sales team and Avant Media team

Bairaha Farms PLC claimed victory at the recent SLIM Digis 2.5, which took place at the Monarch Imperial, Sri Jayawardenepura Kotte.

The company won the Silver Award in the ‘CSR/Purpose-Driven Digital Marketing’ category, and the Bronze Award in the ‘Best Use of Digital in Corporate Branding’ category, for the Bairaha THIRD EYE App.

Bairaha Farms PLC Brand Manager Ravin Madusanka said: “As Sri Lanka’s leading chicken processor, it is truly an honour to be recognised for our excellence in the digital sphere with the THIRD EYE App- not just for our initiative, but for our sincere intention to uplift communities with meaningful and beneficial innovations.”

Bairaha’s THIRD EYE App is a digital solution designed to address the real needs and challenges of visually impaired individuals, using innovative technology to find solutions. Bairaha presents this initiative with love and dedication for those without sight, reaffirming its position as one of Sri Lanka’s most innovative and community-centric poultry producers.

The THIRD EYE App offers key features to visually impaired users, including an ‘object identification feature’ which helps users become aware of objects around them; a ‘text identification feature’ which enables users to listen to written information; and a ‘Bairaha recipes feature’, providing detailed, step-by-step audio instructions for cooking recipes in a unique way.