The ‘enemies’ of strategy

•  Love:  Falling in ‘love’ with your strategies, when in fact they should be clinically challenged on a regular basis. Strategies must be market-responsive, hence even be prepared to ‘kill’ your own strategies if need be!

Ego:  When senior management start taking ‘proprietary ownership’ of strategies and it becomes the basis of boosting their egos!

•  Awards: When corporate awards become the primary source of ego and job satisfaction, strategies tend to be made for awards! 
•  Fashion:  Seeking novelty for the sake of novelty, blindly aping ‘buzz’ management concepts!  

Clinical as it may sound; this does not underestimate the importance of ‘passion’ in executing strategy.