Friday, 14 May 2021 00:00
-
- {{hitsCtrl.values.hits}}
In the process, building an element of mystique around the offering – that makes it tough for the consumer to unscramble
We live in an era where consumers are spoilt for choice, ‘bombarded’ with omni-channels, omni-communications, and tempted with easy credit
Hence, the need to be a ‘smart consumer’. To be able to ‘unscramble’ the market offerings. By practicing ‘laser beam’ focus on what you really need and be able to filter out the ‘noise’!
Smart consumers will lead to smarter businesses and a more liveable planet
When a business introduces an offering to the market, it endeavours to ‘package’ all of its benefits and amplify it via branding and promotion, thus tempting you to ‘consume’
