Triumph launches three new products

Saturday, 25 June 2011 01:01 -     - {{hitsCtrl.values.hits}}

An exciting and novel t-shirt bra collection was launched early this year promising our customers a world of colour and comfort. These head-turning shades worn close to the skin transform your wardrobe and add a playful new dimension in style.

Living up to the expectations of the evolving fashion industry, Triumph International has always been in the forefront of branded lingerie providing our consumers with groundbreaking fashion trends and internationally loved designs of high quality and comfort.

Triumph International successfully launched three new T-shirt bras to simply suit the goddess in you along with the newest Triumph debutantes; Ms. Dazzle, Ms. Sizzle and Ms. Real, whose personalities were matched to these three new styles through fun and interactive activities.  The launch took place on 4 June and on 11 June at Majestic City and K-zone Moratuwa.

The Maximizer series will give you that added boost for the perfect cleavage for a memorable night out on the town. The Glam Me Up Multi-way bra will let you cross it, hide it, or re-shape it into a sexy little halter neck, so you have no excuse not to glimmer. And the non-underwired t-shirt bras are the perfect manifest of modern city chic and casual glam. The main focus was on the three debutantes who represented the three bras at the launch. Ms. Dazzle, Ms. Sizzle and Ms. Real represented the Glam Me Up- Multi-way Bra (T-Shirt Bra 4), Amazing Push-up – Maximizer Bra (Maximizer 1) and the Non underwired T-shirt Bra (T-Shirt Bra 5) respectively.

The concept was communicated to the consumer through games that transmitted the bra style, type and its characteristics. Personality closet, T-Shirt Closet and Fit the mannequin were among these interactive games.  Triumph offered all the participants with branded key tags and each winner received a 25% discount on purchases made on Triumph T-shirt Bras on the respective days.

Colorful, comfortable and trendy, Triumph’s T-shirt Bras are the best companions you’ll encounter this season.