Gold worth Rs. 3 m for loyal Knorr customers

Wednesday, 18 September 2013 00:16 - - {{hitsCtrl.values.hits}}

Knorr, the Sri Lankan housewives’ partner in preparing mouth-watering food, rewarded 31 of its loyal customers with gifts of gold bangles at the conclusion of a three-month long competition held all around the island. The promotion recognised thousands of home-chefs who have been a part of the Knorr brand for generations and stayed true to the brand’s commitment towards partnering with mothers to help create flavourful and wholesome dishes for their families. Participants from around the island submitted two empty Knorr product packages to qualify for the prizes.

Speaking about the event, Knorr Brand Manager Rehani Barsenbach said: “Here at Knorr, we are committed to helping you make every meal a special occasion for you and your family. We are firm believers that generations of expertise and love are put into every meal you make. This competition recognises our mothers’ ‘Ath Gunaya’ in the kitchen by rewarding them with gold to adorn their hands. “We wanted to show our appreciation to the many consumers who’ve been with us over the years. In fact, all 31 winners are long-term Knorr users and many had come with their mothers who in turn had used Knorr in their kitchens. It was very much a family affair which has always been our brand ethos,” Barsenbach added. Touching over 320 million people in their homes everyday; more than any other food brand in the world, the Knorr brand is developed with input from hundreds of professional chefs across the world. The brand’s goal has been to ensure that home-chefs around the country spend less time in the kitchen and produce great meals Knorr understands that good food is crucial to every home. It is this understanding that allows Knorr to transform every homemade meal in to a special occasion giving consumers healthy nutritious options at every sitting.