Spotlight for Sri Lanka as global film destination

Saturday, 24 May 2025 00:09 - - {{hitsCtrl.values.hits}}

Water

Significant joint initiative by Sri Lanka Tourism Promotion Bureau and National Film Corporation and Cinnamon Hotels & Resorts

Cinnamon Hotels & Resorts has announced the strategic partnership of the National Film Corporation of Sri Lanka and the Sri Lanka Tourism Promotion Bureau (SLTPB) for its highly anticipated Signature Weekend—a curated celebration of storytelling, cinema, and Sri Lanka’s rising prominence as a global film destination.

This partnership marks a significant step in positioning Sri Lanka as a dynamic hub for international filmmakers. With its longstanding support of local cinema, the National Film Corporation of Sri Lanka brings both institutional credibility and strategic direction to the event, contributing toward the development of national film infrastructure and creative policy.

Simultaneously, the SLTPB’s involvement reflects the powerful synergy between film and destination marketing. Recognising cinema’s unique ability to shape global perceptions and spark travel inspiration, their support underscores a shared vision to showcase Sri Lanka’s cultural richness and visual allure on the world stage.

Together, these two key institutions signal a national commitment not just to an event, but also to the broader goal of cultivating film as a transformative cultural and economic force for the country.

Taking place from 30 May to 1 June, Signature Weekend will honour the acclaimed work of Oscar-nominated filmmaker Deepa Mehta and her long-time producing partner David Hamilton, founder of Hamilton–Mehta Productions. Their films—Midnight’s Children, Water, and Funny Boy—stand among the most impactful stories filmed in Sri Lanka, bridging global narratives with local landscapes.

The initiative is further strengthened by the support of HSBC Sri Lanka and Mastercard Sri Lanka, global brands that align with Cinnamon’s vision of elevating Sri Lanka as a film-friendly destination. Media partnerships with Wijeya Newspapers (print) and Capital Maharaja Group MBC/MTV (electronic) will ensure island-wide reach and engagement.

Signature Weekend will take place at two iconic venues: the serene Cinnamon Bentota Beach – Signature Selection and the vibrant Cinnamon Life at City of Dreams, Colombo. The program promises an immersive blend of film screenings, panel discussions, and cultural exchange.

Beyond an event, Signature Weekend reflects Cinnamon Hotels & Resorts’ ongoing commitment to cultural curation—offering authentic, immersive experiences through its Signature Selection properties. These resorts serve as creative sanctuaries for storytellers, artists, and travellers seeking meaningful connections in Sri Lanka.

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