CJS unveils magical Blue Sapphire to conserve the majestic Sperm Whale

Celebrating the magnificent sperm whale - the silver pendant with a blue sapphire eye designed by CJS 

• CJS and Oceanswell write third chapter in Ocean Blues Series 
• First two collections in series celebrated the Blue Whale, Dolphin
• Proceeds from Ocean Blues Collection supports Oceanswell research projects

CJS CEO Akram Cassim and Oceanswell Founder Dr. Asha De Vos who wears the Sperm Whale pendant

 In celebration of the World Oceans Day this year CJS has launched a handcrafted dazzling pendant in the shape of miniature Sperm whale, the world’s largest toothed whale.

Designed in silver with a blue sapphire eye meant to capture the magic of this magnificent mammal, the limited-edition Sperm Whale pendant of just one hundred pieces, heralds the third in the iconic CJS Ocean Blues series.  

It was in 2019 that wildlife and marine conservation enthusiast CEO of CJS Akram Cassim first began his design journey into marine conservation collaborating with Dr. Asha De Vos, the founder of Oceanswell, Sri Lanka’s first marine conservation research and education organisation.  

The first in the Ocean Blues series focused on the conservation of the blue whale in the collection titled, ‘Love for the Blue Whale’.   Thereafter, being passionate about continuing awareness on marine conservation, Cassim used the CJS flair for artisan design and graceful chic with an ode to the dolphin launched on World Oceans Day 2021.  Each customer who purchased one of those ninety-nine limited edition pendants also received a personalised message from Dr. De Vos. This love for the ocean prompted Cassim to seek out the beauty of the magnificent but endangered sperm whale, proclaiming the debut of the Sperm Whale collection, a collaboration with Oceanswell now in its third year.  All proceeds from sales of this limited-edition collection will be donated to Dr. De Vos for her Marine Conservation Work.  

“Besides being the largest of the toothed whales, sperm whales also have the largest brain of any creature known to have lived on earth,” says Dr. De Vos.  “Oceanswell and I are delighted to be collaborating with CJS once more. This is an incredible way to celebrate such a magnificent creature. It is wonderful to see a premier brand like CJS shining the much-needed spotlight on conservation and in doing so, setting a positive example for all Sri Lankan businesses.” 

Describing Asha as a truly inspirational Sri Lankan, Cassim said: “CJS is delighted to continue this collaboration with Oceanswell and it was fun designing this Sperm Whale Pendant with Asha. Asha and Oceanswell are up against tremendous odds, with unprecedented challenges facing the oceans and the spectacular creatures that inhabit these oceans.” 

“As citizens of this paradise island, which is home to truly mesmerising natural beauty, we have a responsibility to lead positive change, ensuring that the natural beauty we have been gifted will last for future generations. By owning one of these limited-edition designer pieces, you can be part of that change,” Cassim urged.