AIA Insurance and Commercial Bank of Ceylon celebrated the official business launch of a digitally robust bancassurance partnership at Shangri-La Colombo last week. The evening was celebrated with glitz and glamour for the beginning of a partnership with two trusted institutions with a long history of operating in Sri Lanka. This partnership combines AIA’s pioneering expertise in bancassurance with Commercial Bank’s network of more than 268 branches across Sri Lanka and its valued customer base. The relationship is intended to go beyond an ordinary bancassurance relationship and spearhead digital bancassurance. All invitees were given the opportunity to avail themselves of a free Life Insurance cover for a period of one year by scanning the QR codes displayed at the event.