Sri Lanka Tourism to showcase ‘Miracle of Asia’ at WTM 2011

Monday, 7 November 2011 00:22 - - {{hitsCtrl.values.hits}}

By Sanath Weerasuriya in London

Sri Lanka Tourism participating this years’ World Travel Mart (WTM) in London to promote Sri Lanka to new markets apart from the traditional West European segment.

WTM 2011 will showcase Sri Lanka as ‘Miracle of Asia’ and focus Sri Lanka as a destination offers unrivaled variety with 100 waterfalls, 17 national parks, 7 World Heritage sites and over 2,000 years of recorded history.

World Travel Mart, one of Europe’s leading travel markets, will kicks off today, Monday 7 November, at the ExCel Exhibition Centre in London. WTM is a four day mega market for the travel and hospitality industry, attracting more than 5500 exhibitors from over 200 countries, creating unparalleled opportunities for buyers and sellers to identify new markets and learn about the latest trends and developments. Fifty one private sector companies including 29 Destination Management Companies and 22 hotel sector participants are registered with Sri Lanka Tourism Promotional Bureau to participate of this year’s WTM.

According to Sri Lanka Tourism Promotions Bureau’s Managing Director Rumy Jauffer, Sri Lanka will continue to promote in Uk and Europe despite their set back due to recession.

Apart from the economical crisis in Europe, British tourists are continued to arrive in Sri Lanka in record numbers. Up to the end October this years, UK tourists arrivals tops 80, 000 mark and we are quite confidant that the number will pass 100,000 mark by the end of the year’ he said.

With the sight of achieving the historical 800,000 tourists arrivals to the country by the end this year, Sri Lanka Tourism particiapating at the World Travel Mart (WTM), to enhance SLT’s global communication campaign ‘Visit Sri Lanka 2011’.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.