MTI breaks new ground with market research venture in Sri Lanka

Monday, 15 November 2010 23:31 - - {{hitsCtrl.values.hits}}

Having managed the market research practice as part of their mainstream consulting business, MTI has formally spun-off and launched MTI Market Research (www.mtimarketresearch.com).

The Company said it has on board an experienced panel of associates with extensive market research experience in Sri Lanka, augmented by MTI in India.

In announcing the launch of MTI Market Research in Sri Lanka, MTI’s Business Lead for Market Research Saanchika Weerasinghe said, “With the extensive strategy integrated market research experience across hundreds of projects in different categories, MTI is now offering market research services as a stand-alone solution that can benefit a much larger base of Sri Lankan clients. The expected upturn in the Sri Lankan economy is creating a wider market for market research in the country.”

“The real difference and value that MTI Market Research will bring to the table is an open-minded, strategic approach to research that will directly help improve business performance – as opposed to falling into the activity trap and the conventional divides of quali-quanti. Market Research must ask the hard questions, push the limits and continuously experiment /innovate, and to do that it has to start with strategy and end with the bottom-line,” MTI’s Bahrain based CEO Hilmy Cader said.

MTI Market Research offers the full range of research solutions and segmented its value proposition along the lines of: Consumer, Brand, Product, Channel, Competition, Market and Industry.

MTI Market Research is a subsidiary of the fast growing boutique management consultancy MTI Consulting. MTI Consulting has its own operations in Bahrain, Bangladesh, Dubai, India, Malaysia, Pakistan, Sri Lanka and associates in 20 countries across Asia, Africa, Europe and the Americas. Since its inception in 1997, MTI Consulting has worked on over 400 client specific assignments in 40 countries, delivering business results to clients.

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