For tourism, after BRICs, Lanka-included SLIMMA is the best

Wednesday, 9 November 2011 02:10 -     - {{hitsCtrl.values.hits}}

The World Travel Market 2011 Industry Report released on Monday has included Sri Lanka among a group of countries which are second best for tourism in terms of attraction and growth whilst BRICs have been rated the best.

The grouping carries the acronym SLIMMA with WTM experts choosing SL of Sri Lanka for it. Others nations are Indonesia, Malaysia, Mexico and Argentina. These five countries, the influential WTM Report said, are the five next emerging markets which the travel and tourism industry should focus its attention hot on the heels of BRICS – Brazil, Russia, India, China and South Africa for tourism.

In selecting Sri Lanka the WTM report listed three key reasons: ‘Re-emerging after the civil war’; ‘Investing in infrastructure’ and ‘Beauty of destination’.

For Indonesia the key attractions were ‘Diversity of country,’ ‘Growing population’ and ‘High disposable income’. Malaysia’s key drivers included ‘Asian country but with more freedom than others,’ ‘Developing tourism industry’ and ‘aggressive marketing’. For the North American Mexico key facets were ‘Improved infrastructure,’ ‘Low taxes’ and ‘High disposable income’. Argentina is identified as ‘Up and coming destination’ with ‘Positive economic growth’ and ‘Cost effective holiday destination’.

The WTM report highlights China as the most important of the BRICS markets from an inbound tourism perspective.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.

COMMENTS

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.