UltraTech Cement backs Sri Lanka’s first Media Festival as Platinum Sponsor

Thursday, 10 April 2025 00:02 - - {{hitsCtrl.values.hits}}

UltraTech Cement Lanka Director and Country Head Sandeep Holey (left) exchanges the Platinum Sponsorship with ‘Media Fest’ Festival Director Santosh Menon, whilst organiser SLIMFA President Nisthar Cassim is also present – Pic by Sameera Wijesinghe

UltraTech Cement Sri Lanka, part of UltraTech Cement Ltd., from the Aditya Birla Group – a Fortune 500 company operating in 41 countries with a market cap exceeding $ 112 billion – has come forward to sponsor Sri Lanka’s first ever Media Festival, organised by the Sri Lanka-India Media Friendship Association (SLIMFA) from 25-26 April at Taj Samudra, Colombo.

UltraTech Cement Lanka Ltd., has been integral to Sri Lanka’s construction industry for 25 years, delivering superior quality cement from the single manufacturing plant and value-driven services for individual house builders and mega projects of national importance.

UltraTech Cement Lanka Ltd., Director and Country Head Sandeep Holey said: “As a responsible corporate citizen serving Sri Lanka’s construction industry, we believe this sponsorship underscores our commitment to fostering mutual understanding and collaboration between Sri Lanka and India, and contributes to the larger interest of the people from both nations.”

This premier event will bring together journalists, editors, content creators, publishers, newsroom leaders, and media students for an engaging and insightful experience.

Under the theme ‘Navigating the New Media Landscape Together,’ the festival will explore contemporary media trends and innovations.

Key focus areas include AI in journalism, mobile journalism, media monetisation, data journalism, disinformation and fact-checking, content creation, podcasts, and audio journalism.

It will feature panel discussions, workshops, interactive sessions, and networking opportunities, providing a platform for professional development and fostering collaboration between media professionals from Sri Lanka and India.

Media Fest is open to all media professionals, students of journalism and multimedia, and stakeholders by prior registration via www.mediafest.lk.

The SLIMFA was inaugurated in May 2024 to strengthen media ties between Sri Lanka and India. Since its inception, the Association has conducted multiple initiatives, including panel discussions and roundtables, focusing on key media-related topics.