Tourism promotion set to finally kick off

Monday, 9 April 2018 00:39 - - {{hitsCtrl.values.hits}}

The much-awaited and delayed multipronged tourism promotion campaign is set to go live by this month.

Sri Lanka Tourism Promotion Bureau Managing Director Sutheash Balasubramaniam said the campaigns on CNN Digital and the overall media and public relations effort will get activated within three weeks and the digital campaign on Sri Lanka tourism by May.

He said the industry-represented Board had played a key role in getting this off the ground despite many challenges. The CNN campaign costs $ 650,000.

Soon after the recent racial clashes in the Kandy District, the tourism industry urged the Government to accelerate the destination marketing effort. It requested Tourism Minister John Amaratunga to have advertising campaigns on international television channels such as CCTV, NDTV and Al Jazeera, which are telecast in key markets such as China, India and Middle Eastern countries where tourism traffic was most affected.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.