By Charumini de Silva
Tea Board Chairman Lucille Wijewardena yesterday hailed the receipt of the ‘ceylontea.com’ domain as a big boost for the Sri Lanka’s third largest foreign exchange earning industry.
Wijewardena told the Daily FT that the founder of Lotte Group was instrumental in handing over the domain.
“He personally wanted to hand it over as a goodwill gesture and as a gift to our world famous brew. He felt that Sri Lanka is the rightful owner,” Wijewardena added.
He said that the domain has now been successfully transferred and it will go live from next week.
The Tea Board Chief believes this will also help in accelerating Sri Lanka’s global marketing efforts, which will be rolled out in Moscow, Russia next month.
Sri Lanka is the fourth largest producer of tea in the world and tea accounts for 2% of GDP, contributing over $ 1.4 billion in 2018 to the economy.